WHY:
Founders, you all wear so many hats. As a CEO, you also work as a designer, production manager, marketer, sales team, inventory coordinator, and much more. While all parts are important in keeping the engine healthy, some parts, depending on the nature of your niche, yield a much bigger impact than others.
So what would it do to your time, energy, and resources, if you spent all your efforts on marketing, but never realized the fit of your dresses run narrow in the shoulders, and that is the actual culprit of your low conversion?
A consultant utilizes her lived experience in the industry, to help you identify, dissect, and rectify the blind spots that are hard to see when you’re deep within your own operation. Often times, we are misled by the “noises” in the world that all we’re missing is this one tool, and by getting this tool, we can grow. But there are no short cuts to success.
It’s about working smarter, and then harder - only when necessary.
I can figure things out on my own, by working harder, doing more. Why do I need a consultant?
I want work with cool, elevated stores.
I want to attract more quality potential customers.
I want people to understand the value of my offering, and feel justified paying the premium price of my products.
How will Leah help me make this happen?
HOW:
This process actually begins with a critical and thorough assessment of alignment between your current value proposition, the strength of your foundation, and the time / resources / community you have access to. The more we can specify where our unique positioning lies within our niche, the better we can communicate, pitch, and have the right conversations with those who want to meaningfully engage.
It is only when we can approach where we are with honesty and accuracy, that we can carve out a path toward our north star. This is the first half of the work.
The second half of the work is the balancing act of putting out your new collection, investing in the right depth of assortment, and creating projections before you have all the answers, but managing the moving parts and negotiating the terms that can set you up for success. It involves cultivating a thoughtful plan as well as a resilient mindset.
